Augmented reality, commonly called AR, is an interactive 3D experience that combines a view of the real world with computer-generated elements in real-time.
What you need to know about augmented reality or AR
Augmented reality can show in a number of ways. Such as through AR goggles that combine a view of the immediate surroundings with computer graphics. Or on a smartphone display that does the same thing using the phone’s camera to see and manipulate the world in front of the viewer.
How augmented reality differs from VR
They may seem like similar technologies – and certainly have similar abbreviations – but are fundamentally different. Virtual reality ( VR ) creates a completely synthetic virtual world within a headset. As the user, you are placed inside a 3D environment and can then move around and interact with completely computer-generated elements.
Content is constantly changing. Designed for TVs and devices in the early 2000s. It now transcends the 2D realm and comes to the world around. 3D augmented reality content needs to be as immersive as VR advocates ever dreamed; minus the isolation from the outside world.
The more AR becomes part of our lives, the higher the need for content to adapt to the 3D world. It means the content needs to be realistic, spatial, and engaging. And while there are thousands of apps online, most companies are still figuring out what compelling content looks like in AR.
The role of 3D content in augmented reality experiences
Among the thousands of AR apps in the market today, the most successful ones have one thing in common; high-quality, engaging AR content. Fail to deliver that, and your project will risk joining the astonishing 99.9% of apps; that flop or become irrelevant in the app stores.
Content is the heart of augmented reality. It ensures users have a reason to keep coming back.
Users might be thrilled to scan an augmented wine bottle a few times and share the experience with friends. But how many times can we expect them to go back and watch the same video?
Companies must see AR content as a critical component of long-term, well-thought-through digital strategies to ensure app longevity. It means constantly delivering fresh, contextual, and personalized content.
Easier said than done. From high production costs to a scarcity of skilled professionals, building AR content at scale is one of the biggest challenges companies face that blocks them from keeping the apps relevant in the long run.
Challenges of building 3D content for augmented reality
3D models need to create perfect digital twins of the real world. Combined with other rendering elements (e.g. animation, audio, and physics). They make for AR’s most used type of content and provide an additional immersive layer for the user experience.
What the user doesn’t see is the relatively complex process of creating such realistic visual assets. Their production can go from a detailed manual process and re-using computer-aided data to a photogrammetry-based creation process.
Size limits, file formats, and the total size of the application are just; some of the plenty requirements developers need to understand to build great AR experiences. In addition, a lack of industry standards for AR content and a limited qualified workforce imposes significant industry challenges.
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